Why the traditional shoe store business is getting worse and worse, one of the key factors is that the image of the shop has become obsolete, unable to attract the eyes of young consumers and good experience to shop. So, what is the image of the most popular shoe store among young people? This issue will share with you the image of SKOHOUSE, an international fashion brand, and the idea of Super IP, which will bring innovative ideas to our store image design and brand. Brand positioning is clear, fashionable and simple industrial style makes young people love

. Whatever kind of entity store you run, you must have your own clear strategic positioning, all business activities around positioning; occupy a vocabulary in the minds of customers to form a strong brand for sustainable development;

1. The case of Shushike positioning in this paper: the style and adjustments of comfortable leisure shoes are centered on comfortable leisure, and now the popular style of the post-90s fits well;

2. Combining the thinking of young consumers to design stores, store management needs innovation and continuous improvement.