Adidas, Arthur, Puma and other brands feel the pressure of slowing down their performance, and have expressed that they will focus on professional sports in 2019 to enhance their shopping experience and occupy the third and fourth-tier markets. In this regard, industry insiders believe that the footwear industry is under great pressure at present. While promoting professional sports products and occupying more markets, attention should be paid to cultivating consumers to accept a reasonable brand premium. Kasper Rorsted, global CEO of Adidas Sports Major Market, said that previously, Adidas relied too much on short-term trends such as fashionable sneakers in the European market, such as retro Stan Smith and Superstar, while sales of sports equipment were not strong enough, and now it is reviving sales of professional sports products in the local market.